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Clustering algorithm for accurate targeting

Challenge

Developing a Machine Learning algorithm that allows supermarkets and retailers to group shoppers according to their buying behaviour, analyses what products would cause customers to come back, and creates vouchers, coupons and discounts on relevant products.

Solution

Developing a Machine Learning algorithm that allows supermarkets and retailers to group shoppers according to their buying behaviour, analyses what products would cause customers to come back, and creates vouchers, coupons and discounts on relevant products.

Results

A 32% increase in vouchers used and coupons redemption.

In terms of sales, 3% increase across hypermarkets, supermarkets, and other types of retail stores.