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Natural Language Processing for Over-the-top streaming platform
Challenge
Understanding how isolated social media events could influence the media/streaming performance of a TV series on an OTT platform.
Measuring the positive/negative effect derived from specific events.
Solution
Utilised Natural Language Processing and Natural Language Understanding algorithms to analyse 2.5 month’s worth of online posts and comments worldwide across various channels.
Gathering all necessary data from Global Review platforms and Social Networks to analyse the objective public sentiment towards the TV product.
Results
4th Season approved after confirming that the not-so-excellent recent streaming performance was mainly caused by the isolated media effect which created turmoil in social media.
Quantitively proved that the series was gaining popularity and increased in positive ratings after the effect of the social media event diminished.