Our work
Bedrock provides full-stack solutions in Data Engineering, Advanced Analytics, and Artificial Intelligence. Working with clients of all sizes, industries, and maturity levels, our capabilities range from developing transformational programs to implementing custom-made applications and providing ongoing support.
MEDIA & TRAVEL
Customer Journey Analytics to increase TrevPOR
Our client was a leading leisure real estate company owning premium hotels that were run by strong international operators.
Bedrock designed and implemented the optimal data strategy to improve the stay experience and the overall Customer Journey using advanced analytical techniques, IoT devices, and the newest forms of Marketing Data Technology.
MEDIA & TRAVEL
Customer Journey Analytics to increase TrevPOR
Our client was a leading leisure real estate company owning premium hotels that were run by strong international operators.
Bedrock designed and implemented the optimal data strategy to improve the stay experience and the overall Customer Journey using advanced analytical techniques, IoT devices, and the newest forms of Marketing Data Technology.
PHARMA
Advanced Analytics for optimised TV advertising
Bedrock developed a custom data architecture and algorithms that allowed over 2 years of TV and digital metrics to be analysed together with investment and sales figures. This made it possible to analyse the performance of current and past investment strategies and media channels, as well as to model predictive analytics and design the ideal media mix to increase sales and awareness effectively.
PHARMA
Advanced Analytics for optimised TV advertising
Bedrock developed a custom data architecture and algorithms that allowed over 2 years of TV and digital metrics to be analysed together with investment and sales figures. This made it possible to analyse the performance of current and past investment strategies and media channels, as well as to model predictive analytics and design the ideal media mix to increase sales and awareness effectively.
SPORTS BETTING
Media Attribution and Media Mix Modelling
Based on the strategic need for precise targeting and marketing strategies to generate sales, we developed a custom machine learning model to predict the best media investment strategies for a successful redistribution of advertising spend across digital and traditional channels. The strategies applied resulted in an increase in revenue of roughly 0.5M€.
SPORTS BETTING
Media Attribution and Media Mix Modelling
Based on the strategic need for precise targeting and marketing strategies to generate sales, we developed a custom machine learning model to predict the best media investment strategies for a successful redistribution of advertising spend across digital and traditional channels. The strategies applied resulted in an increase in revenue of roughly 0.5M€.
MEDIA
Rival
Clients periodically ask their Media agencies to report on their advertising split and show how it compares with that of their competitors. This allows them to check whether their strategy aligns or differs from the industry’s figures, as well as providing insight into the campaigns of their competitors.
MEDIA
Rival
Clients periodically ask their Media agencies to report on their advertising split and show how it compares with that of their competitors. This allows them to check whether their strategy aligns or differs from the industry’s figures, as well as providing insight into the campaigns of their competitors.
ENTERTAINMENT
Natural Language Processing for Over-the-top streaming platform
To quantitatively measure the effect of specific social media on the performance of a TV series provided by an over-the-top platform, we used Natural Language Processing algorithms to analyse months of online posts and comments. This allowed an objective profile to be developed of public attitudes to the TV show, which in fact increased in popularity and positive ratings. The result? A new season of the TV series was produced based on our unbiased analysis.
ENTERTAINMENT
Natural Language Processing for Over-the-top streaming platform
To quantitatively measure the effect of specific social media on the performance of a TV series provided by an over-the-top platform, we used Natural Language Processing algorithms to analyse months of online posts and comments. This allowed an objective profile to be developed of public attitudes to the TV show, which in fact increased in popularity and positive ratings. The result? A new season of the TV series was produced based on our unbiased analysis.
ENGINEERING
Data Architecture, engineering and migration
Technological change brings the need to adapt and update legacy systems. In this case we helped to adapt the previous infrastructure to a new global operating model with a different set of technologies. All data sources, data schemas, frameworks and computed metrics structures were adapted, re-defined and integrated to allow the migration of the previous analytics solution. All this data engineering work was carried out with no disruption and completed in less than 12 weeks across 3 markets.
ENGINEERING
Data Architecture, engineering and migration
Technological change brings the need to adapt and update legacy systems. In this case we helped to adapt the previous infrastructure to a new global operating model with a different set of technologies. All data sources, data schemas, frameworks and computed metrics structures were adapted, re-defined and integrated to allow the migration of the previous analytics solution. All this data engineering work was carried out with no disruption and completed in less than 12 weeks across 3 markets.
RETAIL
Clustering algorithm for accurate targeting
To understand what customers like to buy and to decide how to provide services and offers that are better targeted, we developed a Machine Learning clustering allows shoppers to be grouped according to their buying behaviour, analyses what products would cause them to come back, and creates vouchers offering discounts on those products. This algorithm analyses how vouchers are used and improves its accuracy iteratively, in alignment with what works for each type of customer. The clustering algorithm led to a 32% increase in voucher use and a 3% increase in total sales across all retailers and supermarket stores.
RETAIL
Clustering algorithm for accurate targeting
To understand what customers like to buy and to decide how to provide services and offers that are better targeted, we developed a Machine Learning clustering allows shoppers to be grouped according to their buying behaviour, analyses what products would cause them to come back, and creates vouchers offering discounts on those products. This algorithm analyses how vouchers are used and improves its accuracy iteratively, in alignment with what works for each type of customer. The clustering algorithm led to a 32% increase in voucher use and a 3% increase in total sales across all retailers and supermarket stores.
TRAVEL
Recommendation & Prediction Engine
The COVID 19 pandemic has had an enormous negative impact on the travel industry and people now increasingly expect travel operators, vacation companies, and hotel booking websites to offer reliable recommendations about not only COVID 19 but also other health and safety issues.
XEXEX.io is a recommendation engine ( API-enabled) that predicts the risk associated with specific dates and destinations, encouraging people to travel, and boosting customers’ trust and satisfaction.
TRAVEL
Recommendation & Prediction Engine
The COVID 19 pandemic has had an enormous negative impact on the travel industry and people now increasingly expect travel operators, vacation companies, and hotel booking websites to offer reliable recommendations about not only COVID 19 but also other health and safety issues.
XEXEX.io is a recommendation engine ( API-enabled) that predicts the risk associated with specific dates and destinations, encouraging people to travel, and boosting customers’ trust and satisfaction.
ANALYTICS
TeamEQ
TeamEQ provides a platform to measure key performance indicators that drive organisations to success. A Postal Service Provider aimed to conclude if the performance across several business units was being somehow influenced by motivation and stress. TeamEQ´s technology allowed to collect the relevant data for this analysis.
ANALYTICS
TeamEQ
TeamEQ provides a platform to measure key performance indicators that drive organisations to success. A Postal Service Provider aimed to conclude if the performance across several business units was being somehow influenced by motivation and stress. TeamEQ´s technology allowed to collect the relevant data for this analysis.
MEDIA
Advertising campaigns tracking and reporting
Being able to correlate advertising campaigns data with media investment figures as well as with web analytics metrics and sales information, is the critical starting point for marketing teams to make quick and effective decisions. This is a complex analytical process due to the variety of data schemas and formats that are retrieved from an ever growing myriad of data sources. And this is a complex yet very common need and so far Bedrock has helped organizations from industries as diverse as insurance and radio stations and throughout the globe: Canada, UK, Germany & more.
MEDIA
Advertising campaigns tracking and reporting
Being able to correlate advertising campaigns data with media investment figures as well as with web analytics metrics and sales information, is the critical starting point for marketing teams to make quick and effective decisions. This is a complex analytical process due to the variety of data schemas and formats that are retrieved from an ever growing myriad of data sources. And this is a complex yet very common need and so far Bedrock has helped organizations from industries as diverse as insurance and radio stations and throughout the globe: Canada, UK, Germany & more.
RESEARCH – AI
Unmanned Computer Vision algorithm
As part of the ongoing effort to promote innovation across the manufacturing, industrial and engineering industry in Asturias, Spain, the IDEPA (Instituto de Desarrollo Económico del Principado de Asturias) institution defined an open challenge to nurture research efforts and technological breakthroughs.
Bedrock presented a cutting-edge solution for the automated visual inspection of industrial infrastructures using AI.
RESEARCH – AI
Unmanned Computer Vision algorithm
As part of the ongoing effort to promote innovation across the manufacturing, industrial and engineering industry in Asturias, Spain, the IDEPA (Instituto de Desarrollo Económico del Principado de Asturias) institution defined an open challenge to nurture research efforts and technological breakthroughs.
Bedrock presented a cutting-edge solution for the automated visual inspection of industrial infrastructures using AI.
Clients
Alliances
Clients
Alliances
